Mitsubishi Motors

New product launch, brand implementation, In-store promotions, vehicle launch

WHAT WE DID

Marketing

INDUSTRY

Automotive

The first all-electric vehicle to launch in Canada

The Mitsubishi i-MiEV electric vehicle was launched to the market and needed its reference material to be as fun and eco-friendly as the vehicle. Brand Society created an interactive brochure that is as interesting as its package. Our objective was to create a truly electronic experience. In order to achieve this, we created an interactive brochure within a sleek USB Card Design. The compact shape and light colours helped reinforce the fun to drive aspect of the vehicle.

"Defining a company's vision takes foresight but most importantly courage to be different" 

Javier Vivanco

CREATIVE DIRECTOR

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